Surf fishing IMO isn't that hard (but that's me)....Google How to read a Beach/shoreline/ trust me its a lot easier that way then me trying to explain it...
I also tend to do better on a raising tide when surf fishing (but that me).... are you making your own chicken rigs?? or buying those pre made wire crap??
Drop the squid, I never care for using squid inshore...and try to use live shrimp or fresh dead shrimp... that frozen crap SUCKS and don't even try to reuse it
the next day... that's even worst...Oh also learn how to make your own rigs out of mono line....its cheaper and works a lot better then wire crap...
Try downsizing your rigs (smaller hooks and small cut piece of shrimp) on one rod and see what happens...Are you putting your rod in a sand spike?? IMO
its better to hold your rod and learn to feel the bite..... now don't get me wrong I use sand spike, but only when I'm soaking large live bait, and I also have a
baitrunner reel...
Another thing> what size rods/reels are you using?? and how far out into the water are you going before casting??.... Here's a another tip> look around for anybody else
surf fishing in your area> and watch what they are doing and using... heck walk up to them and let them know that you are a beginner and would love any tips offer...
Most fishermen LOVE to talk and give out tips (as long as YOU don't crowd them and are respectable towards them) You might also want to go to that pier and see
what people are catching and what they are using.... heck you might enjoy pier fishing better then beach fishing.... I know I do

Good luck and maybe one of the
local guys here will shine in and give you more infor...